Collection History
Midway debuted in 1996 as one of the first quartz chronographs designed explicitly for the female wrist, at a time when this complication was still perceived, in mass-market watchmaking, as a predominantly male territory. The launch came just a few years after the success of the advertising campaigns that had already shifted Breil's attention toward a young, female audience, and Midway represented its natural evolution on the technical side: no longer just aesthetics, but an accessible chronograph function as well.
Over the course of the 2000s the line established itself as one of the most recognizable chronograph offerings in the Breil catalogue, with multi-counter dials and a design halfway between a sporty character and a more formal register, able to appeal both to the original female audience and, in some variants, to a male one.
Midway remains in production to this day, with references regularly updated in finishes and dial colors: an uncommon longevity for a name born nearly three decades ago, a sign of a case-to-function proportion that has proven able to withstand changing trends.
Technical Specifications
Main Executions
Unlike many names that have entered and left the Breil catalogue over the decades, Midway is one of the few to have remained substantially uninterrupted for almost thirty years, a sign of just how well the accessible quartz chronograph formula has worked well beyond its launch moment.