1975

The 1975 collection was presented in 2025, exactly fifty years after the birth of the Maurice Lacroix brand, and takes the name of the founding year with the declared intention of bringing the catalog back toward a more classic and measured elegance compared to the sporty-urban register of the Aikon. The design philosophy, summed up by the brand itself in the formula "simple works better," translates into clean 36 or 40 mm cases, a slim profile (9-10 mm), sapphire crystal with anti-reflective treatment and a transparent display caseback over the movement — a deliberately understated language after years in which the brand's communication had focused almost exclusively on the more eye-catching designs of the Aikon and Masterpiece.

The dials are offered in three colors — glossy black, blue and silver, the latter two sunray-brushed — with applied trapezoidal indices, rhodium-plated dauphine hands and a thin needle seconds hand; on the smaller 36 mm case, also designed for a female audience, the 3 o'clock index is even omitted to make room for a more discreet date window. The base movement is the in-house ML115 caliber, built on a Sellita SW200 architecture, with 26 jewels, a frequency of 28,800 vibrations/hour and 38 hours of power reserve: a choice that places the collection in an entry price range, consistent with the brand's reputation as one of the best value-for-money propositions in Swiss watchmaking.

Alongside the base version, Maurice Lacroix presents for the launch three limited editions that enrich the line with additional complications, each with its own caliber and its own numbered production run: the 1975 Automatic "Saignelégier Blue," limited to 888 pieces, with a dial worked in a "Vagues de Jura" motif — a finishing treatment until then reserved for the brand's most exclusive executions; the 1975 Automatic Day Date "Sapin Green," limited to 500 pieces, with the ML168 caliber and a green dial inspired by the fir trees of the Swiss Jura; and the 1975 Automatic GMT "Silver Mist," limited to 200 pieces, which introduces the ML165 caliber with 56 hours of power reserve and gilt finishing, the first GMT execution in the entire collection.