Oxford

Presented in 2017, the Oxford collection emerges as one of the more recent families in the Rotary catalog of those years, designed to pair classic case shapes with more contemporary dials. The name recalls the British university city of Oxford, chosen — according to the brand's communication at launch — for the parallel between the city's long academic and architectural tradition and the watchmaking history Rotary has claimed since 1895.

In the men's models the line offers glossy black or brushed silver dials, with applied, angled indices designed to catch the light, and dauphine hands; the women's versions add mother-of-pearl or "silver white swirl" dials and bezels adorned with crystals, with the characteristic of visually flowing through to the case lugs. The flat sapphire crystal and quartz movement complete a setup designed for elegant everyday use rather than sporty wear.

In its range of straps and bracelets, the Oxford offers both three-link stainless steel bracelets and black or brown calfskin leather straps for the men's versions, offering a more formal alternative to sportier-character lines in the Rotary catalog, such as the Henley.