Riviera

The Riviera was born in 1973, designed by Jean-Claude Gueit at a turning point for Swiss watchmaking: steel, until then considered a lesser material compared to gold, begins to take center stage in high-end sports watches with integrated bracelets. The model reached the market just a year after Gérald Genta's Royal Oak for Audemars Piguet and three years before Patek Philippe's Nautilus, joining that same season of steel's rediscovery as a noble material.

The Riviera's distinctive trait is its twelve-sided, dodecagonal case, with four visible screws on the bezel that accentuate its sturdy, recognizable character; the first model paired this case with a flat H-link steel bracelet, for a result the brand has always described as "sport-chic," halfway between formal elegance and a sporting vocation.

Over the decades the collection has gone through five design generations, each updated in proportions and details but always faithful to the twelve-sided bezel; the model's fiftieth anniversary, celebrated in 2023, brought new reinterpretations that draw more closely on the aesthetic of the original 1973 Riviera, with automatic calibres and, in some versions, the in-house Baumatic movement.