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Titoni Airmaster
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Launch year1969
Original movementETA 2452, automatic with date
TypeSporty-elegant men's watch, steel
EmblemPlum blossom on the caseback
TodayIn production with Sellita calibres

Airmaster

Titoni's best-selling model ever, launched in the year of the Moon landing

History of the line

The Airmaster debuted in 1969, the year of the Apollo 11 Moon landing, a time when aviation and space imagery shaped the language of many sports watches of the period. Titoni presented it as a steel men's watch with a sporty-elegant character, powered by an ETA 2452 automatic calibre with date.

The dial of the first version stood out for its pearl-grey finish, polished applied indices and a minute track with luminous dots every five minutes; the caseback bore the plum blossom, the emblem Titoni had adopted in the 1950s and which still identifies the Grenchen manufacture today.

In the decades that followed, the Airmaster did not substantially change its design language — applied Roman numerals, sun-brushed dial, restrained proportions — and it was precisely this continuity that made it the best-selling model in the brand's history, with total sales estimated in the millions over more than fifty years. Current versions are offered in steel or gold, with black, silver or white dials, simple date or day-date, powered by Sellita SW200-1 and SW240 automatic calibres.

Specifications

Launch year
1969
Original movement
ETA 2452, automatic with date
Case
Steel, also in gold-plated versions
Historic dial
Pearl grey, polished applied indices
Caseback
Medallion with plum blossom
Current movements
Sellita SW200-1 and SW240 (day-date)
Current dials
Black, silver or white, Roman numerals
Positioning
Best-selling model in Titoni's history

Main versions

Original AirmasterPearl-grey dial, ETA 2452 automatic calibre with date, plum-blossom caseback1969
Airmaster day-dateSellita SW240 automatic calibre, black, silver or white dialscurrent production
Did you know?

Titoni describes the Airmaster as its best-selling model ever, with volumes estimated in the millions over more than fifty years of almost uninterrupted production: a rare case of a watch that, since its 1969 debut, has changed its design language very little.