Excellence

Excellence was born in 2011, for the eightieth anniversary of the first watches signed Louis Erard, as the manufacture's entry-level line: clean dials, off-center small seconds, and a positioning designed to bring a wider audience to the brand compared with its historical collections. Over time Excellence has become the showcase for Louis Erard's fine crafts, hosting executions made with artisanal techniques normally reserved for high watchmaking, but offered at much more accessible prices.

Among the best-known expressions are the Guilloché Main, with dials hand-engraved on a rose engine by independent craftsmen — the Guilloché Main II version (2023) features a large radiating pattern inspired by Op Art, made in 99 pieces — and the Émail Grand Feu, which uses the fire-enameling technique at around 800°C to achieve dials with the depth and luminosity typical of classic high watchmaking. A third variant, the Marqueterie, features wood-marquetry dials made up of more than seventy pieces of wood hand-cut by Swiss craftsman Bastien Chevalier.

Excellence is also the platform on which the regulator dial modified by Louis Erard debuted in 2011 — the technical base on which, in subsequent years, both the dedicated Le Régulateur collection and most of the brand's collaborations with independent watchmakers and designers, starting with Alain Silberstein, would be born.