Titoni
Brand history
Titoni was born in 1919 in Grenchen, at the foot of the Swiss Jura, when watchmaker Fritz Schluep set up a small manufacture initially known as Felca: it started with just three employees, who became fifteen within a year, and from the outset looked to distant markets such as Germany, the United States and Japan.
In 1938 Bruno Schluep, the founder's son, joined the company as a master watchmaker, and in 1945 the firm received an order from the US Army for 30,000 watches, a contract that consolidated its industrial reputation. In 1952 the company officially adopted the name Titoni and introduced the plum blossom (meihua) as its emblem, chosen for its meaning of resilience and vitality and intended in particular for Asian markets, with which Titoni had built trade ties since 1944 and from which, in 1960, came a historic order from the Chinese import trade authority.
Bruno Schluep led the company from 1938 to 1981, when he handed over to his son Daniel Schluep, who was at the helm for over forty years until 2022, when management passed to the fourth generation, brothers Marc and Olivier Schluep. In 2019, for the brand's centenary, Titoni presented the T10 calibre, the first movement developed in-house in its history: a step towards greater production independence for a family manufacture that remained independent while much of the industry consolidated into large groups.
