Pinion

Pinion was founded in 2013 on the initiative of British designer Piers Berry, who, after professional experience in close contact with the watch world — including a collaboration with the then-young Bremont — decided to launch his own independent brand. The debut takes place at the SalonQP fair in London in November of that same year, with the first collection, Axis: a sturdy tool watch, designed for everyday use rather than display-case appeal.

From the outset Pinion adopts a hybrid production model, typical of many small British independent brands: the movements — Swiss (ETA, Sellita, Valjoux) or, for more accessible executions, Japanese (Miyota) — are bought from specialized suppliers, while case finishing, assembly, in-house regulation and even the hand-making of straps take place in England, at the brand's workshop in Lancashire. No physical points of sale: sales are direct, through the official website, and every reference is produced in deliberately limited runs, often of just a few hundred pieces.

Over time the catalogue has expanded without straying from the guiding principle stated by Berry himself — "clarity before complexity" — giving rise to lines that differ in character and price: from the minimalism of the Pure collection, first presented in 2014 and revised several times since, to more technical proposals such as the Elapse chronograph, introduced in 2020, and the Reaxis, a colorful reinterpretation of the original Axis. The result is a small brand that asserts a concrete British identity — made of manufacturing, not just aesthetics — without resorting to the more clichéd imagery associated with the United Kingdom.